Social Media Analytics Terms Glossary: Social Media Analytics Terms in 2024
A
Api (Application Programming Interface)
An API is a set of rules and protocols that allows different software applications to communicate and interact with each other.
Audience Insights
Audience Insights provide information and data about the characteristics, behaviors, and preferences of a target audience, often derived from social media data.
Audience Segmentation
Audience Segmentation is the process of dividing a target audience into distinct groups based on specific characteristics, behaviors, demographics, or interests.
B
Benchmarking
Benchmarking is the process of comparing and measuring the performance and success of a brand's social media efforts against industry standards, competitors, or previous campaigns.
Bounce Rate
Bounce Rate is a metric that measures the percentage of users who visit a website or landing page but leave without taking any further action or navigating to other pages.
Brand Advocacy
Brand Advocacy refers to the promotion and support of a brand or product by its customers or fans on social media.
Brand Awareness
Brand Awareness is the extent to which a target audience is familiar with and recognizes a particular brand as well as its specific products or services.
Brand Reputation Management
Brand Reputation Management is the practice of monitoring and influencing how a brand is perceived and talked about on social media platforms.
Buzz Monitoring
Buzz Monitoring involves tracking and analyzing online conversations and mentions about a brand, product, or topic to understand and assess the level of buzz or attention it generates.
C
Campaign Optimization
Campaign Optimization involves making changes, adjustments, or improvements to a social media campaign based on data, insights, and performance indicators to enhance results and achieve goals.
Click-Through Rate (Ctr)
Click-Through Rate is the ratio of the number of clicks a social media post or advertisement receives to the number of impressions, expressed as a percentage.
Clicks
Clicks refer to the number of times a link or call-to-action within a social media post or advertisement is clicked by users.
Community Management
Community Management involves building and nurturing online communities of users and engaging with them on social media platforms.
Competitive Analysis
Competitive Analysis is the process of examining and evaluating the strengths and weaknesses of competitors within a specific industry or market.
Competitive Benchmarking
Competitive Benchmarking is the process of comparing and evaluating a brand's social media performance and metrics against its competitors to identify strengths, weaknesses, and opportunities for improvement.
Competitor Analysis
Competitor Analysis involves monitoring and analyzing the social media activities and strategies of direct competitors to gain insights, identify opportunities, and benchmark performance.
Content Calendar
A Content Calendar is a schedule or plan that outlines the type, format, and timing of content to be shared on social media platforms.
Conversation Analysis
Conversation Analysis is the process of examining and analyzing social media conversations and discussions to gain insights and understand patterns, sentiment, and themes.
Conversion Rate
Conversion Rate is a metric used to measure the percentage of users who completed a desired action, such as making a purchase or filling out a form, after clicking on a social media post or advertisement.
Conversion Tracking
Conversion Tracking is the process of monitoring and measuring the number of conversions, such as purchases, sign-ups, or downloads, resulting from social media campaigns or efforts.
Cross-Platform Social Media Analytics
Cross-Platform Social Media Analytics refers to the analysis and measurement of social media data across multiple platforms, providing a holistic view of a brand's or organization's online presence.
Customer Sentiment
Customer Sentiment refers to the overall attitude, opinion, or emotion expressed by customers towards a brand, product, or service.
D
Dark Social
Dark Social refers to the sharing of content or links through private channels, such as messaging apps or email, making it challenging to track the source or origin of the shared content.
Data Visualization
Data Visualization is the representation of data and information in visual formats, such as charts, graphs, or infographics, to facilitate understanding, analysis, and communication.
Data-Driven Decision Making
Data-driven Decision Making is the practice of making strategic decisions based on data, analysis, and insights rather than relying solely on intuition or subjective judgments.
E
Engagement
Engagement refers to any action taken by users in response to a social media post, such as likes, comments, shares, or clicks.
Engagement Analytics
Engagement Analytics is the process of measuring and analyzing the level of interaction, involvement, and communication between users and a brand or account on social media.
Engagement Metrics
Engagement Metrics are measures used to quantify and evaluate the level of interaction, likes, comments, and shares that a piece of content receives on social media.
Engagement Rate
Engagement Rate is a metric used to measure the level of audience interaction and involvement with social media content, usually expressed as a percentage.
Engagement Rate Optimization
Engagement Rate Optimization involves strategies and techniques to increase the level of engagement and interaction with social media content, leading to higher engagement rates.
Engagement Strategy
An Engagement Strategy outlines the planned approaches and tactics used to foster and encourage user engagement on social media platforms.
F
Facebook Insights
Facebook Insights is a built-in analytics tool provided by Facebook that offers detailed metrics and data about a brand's Facebook Page performance.
G
Geolocation
Geolocation refers to the process of identifying and determining the geographic location of an individual, device, or social media post.
H
Hashtag
A Hashtag is a word or phrase preceded by the # symbol, used on social media platforms to categorize and group posts with similar themes or topics.
Hashtag Analytics
Hashtag Analytics provide insights and data on the performance, reach, and engagement of social media posts that include specific hashtags.
I
Impressions
Impressions represent the total number of times a social media post or advertisement has been displayed on users' screens, regardless of whether it was clicked or not.
In-Platform Analytics
In-platform Analytics refers to the built-in analytics and measurement features provided by social media platforms, allowing users to track and analyze the performance of their posts or content within the platform itself.
Inbound Marketing
Inbound Marketing is a strategy that focuses on attracting and engaging customers through valuable content and experiences on social media.
Influence Marketing
Influence Marketing is a form of marketing that involves leveraging individuals with a high social influence or following to promote a brand or product.
Influence Score
Influence Score is a numerical value that indicates the level of influence an individual or account has on social media, often calculated based on factors like followers, engagement, and reach.
Influencer
An influencer is an individual who has a significant following on social media and has the power to affect the opinions and behaviors of their audience.
Influencer Marketing
Influencer Marketing is a strategy that involves partnering with influential individuals on social media to promote products, services, or brands to their audience.
Instagram Analytics
Instagram Analytics provides data and insights on the performance of an Instagram account, including metrics such as engagement rate, reach, impressions, and follower growth.
Instagram Insights
Instagram Insights is an analytics feature available to business accounts on Instagram, providing data and analytics about post performances, audience demographics, and engagement metrics.
K
Key Influencers
Key Influencers are individuals or accounts on social media platforms who have a significant and influential impact on a specific audience or industry.
Key Performance Indicators (Kpis)
Key Performance Indicators are specific metrics used to measure the performance and success of social media marketing campaigns.
L
Linkedin Analytics
LinkedIn Analytics offers data and insights about a brand's LinkedIn Company Page performance, including follower demographics, post engagement, and reach.
M
Mentions
Mentions refer to instances where a brand, product, or keyword is referred to or mentioned on social media platforms, either in direct or indirect ways.
N
Net Promoter Score (Nps)
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction by asking customers to rate, on a scale of 0 to 10, the likelihood of recommending a brand to others.
O
Organic Reach
Organic Reach refers to the number of unique users or accounts who have seen a social media post or content without any paid promotion or advertising.
P
Pinterest Analytics
Pinterest Analytics provides data and insights on the performance of a Pinterest account or pins, including metrics such as impressions, clicks, saves, and audience engagement.
Post Reach
Post reach measures the number of unique users who have been exposed to a specific social media post.
R
Reach
Reach refers to the total number of unique users or accounts who have viewed a particular social media post or advertisement.
Reach Analysis
Reach Analysis involves analyzing and assessing the reach and exposure of social media content, such as posts or advertisements, to measure the effectiveness and impact of a campaign.
Reach And Frequency
Reach and Frequency are metrics used to analyze the total number of unique users reached and the number of times they were exposed to a social media post or campaign.
Reach And Frequency Analysis
Reach and Frequency Analysis is the process of evaluating the number of unique users reached and the frequency of exposures to social media posts or campaigns.
Reach And Impressions
Reach and Impressions are metrics used to evaluate the potential audience size and exposure generated by a social media post or campaign.
Reachability
Reachability is a metric that measures the extent to which an audience can be reached or influenced through social media channels.
Return On Investment (Roi)
Return on Investment is a metric used to measure the profitability and efficiency of an investment, such as a social media marketing campaign, by comparing the gains or net profit to the cost.
S
Sentiment Analysis
Sentiment Analysis is a technique used to identify and analyze the sentiment or emotion expressed in text data, such as social media posts or customer reviews.
Sentiment Analysis Algorithm
A Sentiment Analysis Algorithm is a computational method or model used to determine the sentiment or emotion expressed in text data, such as positive, negative, or neutral.
Sentiment Analysis Tools
Sentiment Analysis Tools are software or platforms that apply natural language processing and machine learning techniques to analyze and determine the sentiment expressed in text data.
Sentiment Score
Sentiment Score is a numerical value that quantifies the sentiment expressed in social media posts or customer reviews, usually ranging from negative to positive.
Share Of Conversation
Share of Conversation measures the percentage of total conversations or mentions on social media that a brand or topic owns.
Share Of Voice
Share of Voice refers to the proportion of conversation or mentions a brand or product receives compared to its competitors in a given social media space.
Shareable Content
Shareable Content is content that is interesting, appealing, or engaging enough to be shared by users on social media platforms with their network.
Social Listening
Social Listening refers to the process of monitoring and analyzing social media platforms to gain insights about a particular brand, product, or industry.
Social Media Account Management
Social Media Account Management involves the administration, content creation, and engagement activities on social media accounts on behalf of a brand or organization.
Social Media Advertising
Social Media Advertising involves creating and promoting paid advertisements on social media platforms to reach a target audience and achieve specific marketing objectives.
Social Media Analytics
Social Media Analytics refers to the practice of collecting, analyzing, and interpreting data from social media platforms to gain insights and make informed decisions.
Social Media Analytics Dashboard
A Social Media Analytics Dashboard is a visual representation of social media data, providing key performance metrics, trends, and insights for monitoring and decision-making.
Social Media Analytics Platform
A Social Media Analytics Platform is a software or online service that provides tools and features for collecting, analyzing, and reporting social media data and performance metrics.
Social Media Analytics Tools
Social Media Analytics Tools are software or platforms that provide functionalities for collecting, monitoring, analyzing, and reporting social media data.
Social Media Audit
A Social Media Audit is a systematic examination and evaluation of a brand's or organization's social media accounts, content, and overall performance.
Social Media Campaign
A Social Media Campaign is a coordinated series of marketing efforts and activities on social media platforms aimed at achieving specific business goals.
Social Media Competitor Analysis
Social Media Competitor Analysis involves monitoring and evaluating the social media activities, strategies, and performance of competitors to gain insights and competitive advantage.
Social Media Content Calendar
A Social Media Content Calendar is a schedule or plan that outlines the type, format, and timing of content to be shared on social media platforms over a given time period.
Social Media Crisis Management
Social Media Crisis Management involves responding, mitigating, and resolving negative situations or issues that arise on social media platforms, negatively impacting a brand's reputation.
Social Media Dashboards
Social Media Dashboards are unified platforms or tools that consolidate and display real-time social media metrics, analytics, and performance data from multiple platforms, facilitating monitoring, reporting, and data-driven decision-making.
Social Media Engagement
Social Media Engagement is the measurement of how users interact with a brand or content on social media platforms, typically through likes, comments, shares, and clicks.
Social Media Engagement Metrics
Social Media Engagement Metrics are specific measurements used to evaluate the level of audience interaction, participation, and involvement with social media content.
Social Media Engagement Rate
Social Media Engagement Rate is the metric used to measure the level of audience interaction and participation with social media content, expressed as a percentage.
Social Media Engagement Strategies
Social Media Engagement Strategies are planned approaches and tactics used to increase user engagement, interaction, and involvement with social media content and brands.
Social Media Engagement Strategy
A Social Media Engagement Strategy is a planned approach to increase audience engagement and interaction with social media content using various tactics and techniques.
Social Media Follower Growth
Social Media Follower Growth is the measurement of the increase in the number of followers or subscribers on social media platforms over a specific period of time.
Social Media Hashtag Campaign
A Social Media Hashtag Campaign is a marketing initiative that encourages users to share content or engage in conversations using a specific hashtag on social media platforms.
Social Media Influence
Social Media Influence is the ability of an individual, brand, or account to persuade or impact the thoughts, opinions, and actions of others on social media.
Social Media Influencer Marketing
Social Media Influencer Marketing is a marketing strategy that involves collaborating with influential individuals on social media to endorse or promote products, services, or brands.
Social Media Influencers
Social Media Influencers are individuals who have a significant number of followers and possess the power to influence and sway the opinions and buying decisions of their audience.
Social Media Insights
Social Media Insights refer to the knowledge, understanding, and actionable information gained from analyzing social media data and metrics to drive strategic decisions and optimize social media strategies.
Social Media Listening
Social Media Listening refers to the process of monitoring and analyzing social media platforms to gain insights about a brand, industry, or specific topic.
Social Media Listening And Engagement
Social Media Listening and Engagement refers to the combined practices of tracking and analyzing social media conversations as well as actively participating and responding to user interactions.
Social Media Listening And Monitoring
Social Media Listening and Monitoring are the combined practices of tracking, analyzing, and responding to social media conversations and mentions about a brand, product, or topic.
Social Media Listening Campaign
A Social Media Listening Campaign is a focused effort to monitor and analyze social media conversations and mentions around a specific topic, event, or campaign.
Social Media Listening Dashboard
A Social Media Listening Dashboard is a visual representation of real-time or historical social media data, providing insights and analytics for monitoring and decision-making.
Social Media Listening Metrics
Social Media Listening Metrics are measurement criteria used to evaluate the effectiveness and impact of a social media listening campaign or strategy.
Social Media Listening Platforms
Social Media Listening Platforms are software or platforms that provide comprehensive tools and capabilities to monitor, track, and analyze social media conversations, mentions, and trends.
Social Media Listening Strategies
Social Media Listening Strategies are planned approaches and tactics used to monitor, analyze, and gather insights from social media conversations and mentions related to a brand, industry, or topic.
Social Media Listening Strategy
A Social Media Listening Strategy is a planned approach to monitor, analyze, and respond to social media conversations and mentions about a brand, product, or industry.
Social Media Listening Techniques
Social Media Listening Techniques are methods and approaches used to gather, analyze, and interpret social media data to gain insights and inform decision-making processes.
Social Media Listening Tools
Social Media Listening Tools are software or platforms that enable monitoring, analyzing, and extracting insights from social media conversations and mentions.
Social Media Metrics
Social Media Metrics are measurable values that gauge the performance, impact, and effectiveness of a social media marketing campaign or activity.
Social Media Monitoring
Social Media Monitoring is the continuous process of tracking, listening, and analyzing social media platforms for mentions, keywords, or specific topics.
Social Media Reach
Social Media Reach measures the total number of unique users who have been exposed to a brand's content across all social media platforms.
Social Media Roi
Social Media ROI (Return on Investment) is a metric used to assess the value and profitability of social media campaigns by measuring the return or benefits obtained compared to the resources invested.
Social Media Sentiment
Social Media Sentiment refers to the positive, negative, or neutral attitudes and emotions expressed by users in their social media posts and comments about a brand or topic.
Social Media Sentiment Analysis
Social Media Sentiment Analysis is the process of analyzing social media data to determine the overall sentiment or opinion towards a brand, product, or topic.
Social Media Strategy
A Social Media Strategy is a comprehensive plan outlining the goals, target audience, content, and tactics to be used on social media platforms to achieve marketing objectives.
T
Tagging
Tagging is the process of labeling or adding keywords, hashtags, or metadata to social media posts or content to make them more discoverable or categorize them based on specific topics.
Trending Topics
Trending Topics are popular and widely discussed subjects on social media platforms, often indicated by a significant increase in mentions and engagements within a specific time frame.
Twitter Analytics
Twitter Analytics is a platform-specific analytics tool offered by Twitter, providing valuable insights and metrics about a brand's Twitter account and activities.
Twitter Impressions
Twitter Impressions refer to the total number of times a tweet is displayed on Twitter timelines, including both organic and paid impressions.
U
User-Generated Content (Ugc)
User-generated Content is any form of content, such as text, images, or videos, that is created and shared by users on social media platforms.
V
Viral Marketing
Viral Marketing is a marketing tactic that aims to spread a brand's message or content rapidly through social media platforms, often using shareable and engaging content.
Virality
Virality refers to the extent to which a social media post or content spreads rapidly and widely across the platform, often due to high levels of engagement and sharing.
W
Website Traffic
Website Traffic refers to the number of visitors or users who visit a website, usually measured as the number of page views or sessions.
Y
Youtube Analytics
YouTube Analytics offers data and insights on the performance of a YouTube channel and videos, including metrics such as views, watch time, engagement, and audience demographics.