Mediatech Terms Glossary: Mediatech Terms in 2024
3
3D Printing
3D Printing is a process of creating physical objects from a digital file by using a printer that adds material layer by layer.
A
A/B Testing
A/B Testing is a method of comparing two versions of a webpage or app to determine which one performs better.
Agile Development
Agile development is an iterative and collaborative approach to software development that emphasizes flexibility, adaptability, and customer satisfaction.
Agile Methodology
Agile Methodology is an iterative and incremental approach to project management and software development that emphasizes flexibility, collaboration, and customer satisfaction.
Algorithm
Algorithm is a set of rules or instructions designed to solve a specific problem or perform a specific task.
Analytics
Analytics is the discovery, interpretation, and communication of meaningful patterns in data.
Api
An Application Programming Interface (API) is a set of rules and protocols that allows different software applications to communicate and interact with each other.
Api Gateway
API Gateway is a server that acts as an intermediary between an application and other services, allowing seamless interaction.
Api Integration
API integration is the process of connecting and combining different software systems or services through their APIs to enable seamless data sharing and functionality.
Ar
Augmented Reality (AR) is a technology that overlays digital information, such as images or sounds, onto the real world.
Artificial Intelligence
Artificial Intelligence (AI) refers to the simulation of human intelligence in machines, enabling them to perform tasks that typically require human intelligence.
Audio Production
Audio production encompasses the recording, editing, mixing, and mastering of audio content for various mediums, such as music, podcasts, or broadcasts.
Augmented Reality
Augmented Reality (AR) is a technology that overlays digital information, such as images or data, onto the real-world environment.
B
Backend
Backend refers to the server-side of an application, handling data storage, calculations, and business logic.
Big Data
Big Data refers to extremely large and complex data sets that cannot be easily managed or processed using traditional data processing applications.
Biomedical Engineering
Biomedical Engineering is the application of engineering principles and design concepts to medicine and biology for healthcare purposes.
Biometrics
Biometrics refers to the measurement and analysis of unique physical or behavioral characteristics, such as fingerprints, iris patterns, or voice recognition, for authentication or identification purposes.
Blockchain
Blockchain is a decentralized and distributed ledger technology that allows multiple parties to maintain a shared record of transactions in a secure and transparent manner.
C
Chatbot
A chatbot is an AI-powered software program that interacts with users via text or voice-based conversations, often used for customer support, information retrieval, or task automation.
Cloud Computing
Cloud computing is the delivery of on-demand computing resources, including storage, processing power, and software, over the internet.
Cloud Security
Cloud Security refers to the measures taken to protect cloud computing environments and data stored in the cloud from cybersecurity threats and unauthorized access.
Cloud Storage
Cloud storage is a service that allows users to store and access their digital content, such as files, documents, or multimedia, on remote servers accessible via the internet.
Cms
Content Management System (CMS) is a software that allows creation, modification, and publishing of digital content.
Computer Vision
Computer Vision focuses on enabling computers to extract information and understanding from visual data.
Content Creation
Content creation is the process of generating media content, including writing, designing, recording, or producing material for various platforms.
Content Management System
A Content Management System (CMS) is a software application that enables the creation, modification, organization, and publication of digital content.
Content Marketing
Content Marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain an audience.
Content Strategy
Content strategy involves planning, creating, and managing the delivery of content in a way that aligns with organizational goals, target audience, and user needs.
Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the practice of increasing the percentage of visitors who take a desired action (e.g., making a purchase, submitting a form) on a website or landing page.
Crm
Customer Relationship Management (CRM) refers to the practices, strategies, and technologies used to manage customer interactions.
Cross-Platform
Cross-platform development allows software to run on multiple operating systems or platforms.
Cryptocurrency
Cryptocurrency is a digital or virtual form of currency that uses cryptography for secure financial transactions, control the creation of additional units, and verify the transfer of assets.
Cta
Call to Action (CTA) is an element that prompts a user to take a specific action, such as subscribing or making a purchase.
Cyber Threat Intelligence
Cyber Threat Intelligence is information about potential threats to computer systems or networks, gathered, analyzed, and used to prevent or respond to cyber attacks.
Cybersecurity
Cybersecurity involves the practice of protecting computer systems, networks, and data from unauthorized access, attacks, and other forms of digital threats.
D
Data Analytics
Data Analytics is the process of examining and interpreting data to uncover meaningful patterns, insights, and statistics.
Data Mining
Data mining is the process of discovering patterns, relationships, and insights from large datasets using various statistical and machine learning techniques.
Data Privacy
Data privacy refers to the protection and proper handling of sensitive and personal data, ensuring that individuals have control over their own information.
Data Science
Data Science is an interdisciplinary field that uses scientific methods, processes, algorithms, and systems to extract knowledge and insights from structured and unstructured data.
Data Visualization
Data visualization is the representation of data and information in a visual format to facilitate understanding, exploration, and communication of complex patterns and relationships.
Data Warehousing
Data Warehousing is the process of collecting, storing, and analyzing data from various sources to support business intelligence and decision-making.
Deep Learning
Deep Learning is a subset of ML that uses artificial neural networks to understand and process complex data.
Devops
DevOps emphasizes collaboration and integration between software developers and IT operations for efficiency and speed.
Digital Advertising
Digital advertising is the practice of delivering targeted promotional messages or advertisements to a specific audience using digital channels, such as websites, social media, or search engines.
Digital Marketing
Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products, services, and brands.
Digital Media
Digital media refers to any media that is encoded in a machine-readable format, such as text, audio, images, or video.
Digital Rights Management
Digital Rights Management (DRM) is a set of technologies and techniques used to protect and control access to digital content, ensuring it is used and distributed according to specified copyright restrictions.
Digital Transformation
Digital transformation is the process of integrating digital technologies and solutions into all aspects of an organization, fundamentally changing how it operates and delivers value.
Drones
Drones, also known as unmanned aerial vehicles (UAVs), are remotely piloted aircraft or vehicles used for various purposes.
E
E-Commerce
E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet, often through online platforms or websites.
Edge Computing
Edge Computing is a distributed computing paradigm that brings computation and data storage closer to the location where it is needed.
Encryption
Encryption is the process of encoding information or data in such a way that only authorized parties can access and understand it.
F
Frontend
Frontend refers to the client-side of an application, focusing on the user interface and user experience.
G
Gamification
Gamification is the application of game design elements and principles, such as competition, rewards, and achievements, to non-game contexts.
Gesture Control
Gesture Control is a technology that allows users to control and interact with devices using gestures and movements.
Graphic Design
Graphic design is the practice of creating visual content, such as logos, illustrations, or layouts, using typography, colors, and imagery.
H
Hci
Human-Computer Interaction (HCI) is the study of how people interact with computers and design systems that are easy to use.
Human Augmentation
Human Augmentation refers to technologies that enhance or strengthen human capabilities, such as exoskeletons or brain-computer interfaces.
Human-Computer Interaction
Human-Computer Interaction (HCI) is the study and design of the interaction between humans and computers, aiming to create intuitive and user-friendly interfaces.
I
Influencer Marketing
Influencer Marketing involves collaborating with influential individuals to promote products or services to their audience.
Information Architecture
Information Architecture is the structural design and organization of information within a website, application, or other digital product.
Internet Of Everything
Internet of Everything (IoE) is the concept of connecting people, processes, data, and things to the internet to enable new capabilities and richer experiences.
Internet Of Medical Things
Internet of Medical Things (IoMT) is the network of medical devices and applications connected to healthcare IT systems through online computer networks.
Internet Of Things
Internet of Things (IoT) refers to the interconnection of physical devices, vehicles, buildings, and other objects embedded with sensors, software, and network connectivity.
Iot
Internet of Things (IoT) refers to the network of physical devices, vehicles, appliances, and other objects embedded with sensors, software, and connectivity to enable them to connect and exchange data.
M
Machine Learning
Machine Learning (ML) is a subset of AI that focuses on getting machines to learn from data and make predictions or decisions without being explicitly programmed.
Machine Vision
Machine Vision is a technology that enables computers to gain high-level understanding from digital images or videos.
Mediatech
Mediatech is a term used to describe the field that combines media and technology, focusing on the creation, delivery, and consumption of digital media content.
Metadata
Metadata is descriptive or structural information about data, facilitating organization, search, and retrieval.
Microservices
Microservices is an architectural approach to building applications as a collection of small, loosely coupled services.
Mobile App Development
Mobile app development is the process of creating software applications that run on mobile devices, such as smartphones or tablets.
Mr
Mixed Reality (MR) combines elements of both virtual and augmented reality to create immersive experiences.
Multimedia
Multimedia includes different types of media, such as text, images, audio, video, and interactive elements.
N
Nanotechnology
Nanotechnology is the science, engineering, and application of materials and devices with structures and components smaller than 100 nanometers.
Natural Language Processing
Natural Language Processing (NLP) is a field of AI that focuses on the interaction between computers and humans through natural language.
Network Security
Network Security is the practice of protecting computer networks and their associated devices from unauthorized access, use, disclosure, disruption, modification, or destruction.
O
Open Source
Open Source refers to software that is freely available, allowing users to inspect, modify, and distribute the source code.
P
Payment Gateway
Payment Gateway is a service that enables secure online payment transactions between customers and businesses.
Q
Quantum Computing
Quantum Computing is an area of computing that uses quantum bits, or qubits, to represent and manipulate data.
R
Responsive Design
Responsive design is an approach to web design that ensures optimal viewing and interaction across a wide range of devices and screen sizes.
Responsive Web Design
Responsive Web Design (RWD) is an approach to web design that ensures a website looks and functions well across different devices and screen sizes.
Robotics
Robotics is the field that encompasses the design, construction, operation, and use of robots.
S
Scalability
Scalability refers to the ability of a system to handle increasing amounts of work or traffic without compromising performance.
Sdk
Software Development Kit (SDK) is a collection of software tools and libraries used in the development process.
Search Engine Optimization
Search Engine Optimization (SEO) is the practice of optimizing a website or online content to improve its visibility and ranking on search engine result pages.
Sem
Search Engine Marketing (SEM) involves promoting websites by increasing their visibility in search engine results pages.
Sensor Technology
Sensor technology refers to the use of sensors to measure or detect physical, chemical, or biological phenomena.
Seo
Search Engine Optimization (SEO) aims to improve a website's visibility in search engine results.
Seo Optimization
SEO optimization refers to the practice of improving a website's visibility and ranking on search engine result pages through various techniques, such as keyword optimization, link building, and content quality.
Smart City
A Smart City incorporates information and communication technologies to enhance the quality and performance of urban services, such as transportation, energy, and utilities.
Smart Home
A Smart Home is a residence that uses internet-connected devices to enable remote monitoring and management of various home functions.
Social Media Analytics
Social Media Analytics involves collecting and analyzing data from social media platforms to gain insights and make informed business decisions.
Social Media Marketing
Social Media Marketing (SMM) is the process of promoting a product, service, or brand through various social media platforms to increase visibility, reach, and engagement.
Software As A Service
Software as a Service (SaaS) is a software licensing and delivery model in which applications are hosted by a service provider and made available to customers over the internet.
Storyboarding
Storyboarding is the process of creating a visual sequence of illustrations or images to represent the planned structure and flow of a multimedia project.
Streaming
Streaming is the real-time delivery of digital content, such as audio or video, over the internet, allowing users to access and consume it without downloading.
U
Ui
User Interface (UI) is the visual layout and design of an application, website, or other digital products.
Ui Design
User Interface (UI) Design focuses on the visual and interactive aspects of a product's interface, with the goal of creating a seamless and intuitive user experience.
User Engagement
User engagement is the measure of how users interact with and respond to a digital product or platform, including factors such as time spent, actions taken, and overall satisfaction.
User Experience (Ux)
User Experience (UX) encompasses the overall experience and satisfaction a user has when interacting with a product or system.
User Experience Design
User Experience Design (UXD) is the process of enhancing user satisfaction by improving the usability, accessibility, and delight in the interaction between the user and a product.
User Interface (Ui)
User Interface (UI) refers to the visual elements and interactions through which a user interacts with a digital product or system.
User Interface Design
User Interface Design (UID) is the design of interfaces for software applications or machines with a focus on enhancing usability and user experience.
User Journey
User journey refers to the sequence of steps or interactions a user takes when engaging with a product or platform, including pre-purchase, purchase, and post-purchase experiences.
User Onboarding
User onboarding refers to the process of guiding and familiarizing new users with a product or platform, helping them understand its features, value, and how to use it effectively.
User Personalization
User personalization is the customization and tailoring of digital experiences, content, and recommendations based on individual user preferences, behavior, or data.
User Research
User Research is a process of understanding user behaviors, needs, and motivations through various methods, such as observation and interviews.
User Retention
User retention measures the ability of a digital product or platform to retain users over a specific period of time, often through engagement, personalized experiences, and ongoing value.
User Testing
User testing is a usability evaluation method that involves testing a product or system with real users to identify usability issues, gather feedback, and improve the overall user experience.
Ux
User Experience (UX) refers to the overall experience a user has when interacting with a product or service.
Ux Design
User Experience (UX) Design is the process of enhancing user satisfaction by improving the usability, accessibility, and enjoyment when interacting with a product or system.
Ux Research
User Experience (UX) research involves gathering and analyzing data about user behavior, attitudes, needs, and preferences to guide the design and development of user-centered products or systems.
V
Video Production
Video production involves the process of creating video content, including planning, scripting, filming, editing, and distribution.
Video Streaming
Video Streaming is the process of delivering video content over the internet in real-time, allowing users to watch videos without downloading them.
Virtual Assistant
A Virtual Assistant is an application that can perform tasks or services for an individual based on verbal commands or programmed instructions.
Virtual Reality
Virtual Reality (VR) is a technology that creates a simulated 3D environment, which users can interact with using specialized equipment.
Vr
Virtual Reality (VR) is a computer-generated simulation of a three-dimensional environment that can be interacted with.
W
Web Development
Web development involves the creation and maintenance of websites, including web design, web programming, and database management.
Wireframing
Wireframing is the process of creating a visual representation of an interface to communicate its structure and layout.
Wireless Technology
Wireless technology refers to the transfer of information between two or more points without the use of physical connections, such as wires or cables.