Digital Marketing Terms Glossary: Digital Marketing Terms in 2024
A
A/B Testing
A/B Testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better.
Abm
Account-Based Marketing (ABM) is a strategic approach that focuses on targeting and engaging high-value accounts, rather than individual leads.
Affiliate Marketing
Affiliate Marketing is a marketing model where individuals or businesses earn a commission for promoting other people's or companies' products or services.
Ai In Marketing
AI in Marketing refers to the use of Artificial Intelligence techniques, such as machine learning, to improve marketing strategies, personalization, and automation.
Algorithm
An Algorithm is a set of rules or instructions designed to solve a specific problem or accomplish a specific task.
B
B2B
Business-to-Business (B2B) refers to commerce transactions between businesses, such as a manufacturer and a wholesaler.
B2C
Business-to-Consumer (B2C) refers to commerce transactions between businesses and individual consumers, such as a retailer and a customer.
Backlink
A Backlink is a hyperlink from one web page to another, typically used as a measure of the importance or popularity of a website.
Black Hat Seo
Black Hat SEO refers to SEO practices that violate search engine guidelines and attempt to manipulate search engine rankings.
Bounce Rate
Bounce Rate is a web analytics metric that measures the percentage of visitors who leave a website after viewing only one page.
Br
BR stands for Bounce Rate and is a metric that measures the percentage of visitors who leave a website without navigating to any other pages.
Brand Awareness
Brand Awareness is the level of consumer recognition and knowledge of a particular brand in the market.
C
Chat Support
Chat Support is a customer service feature that allows customers to communicate with support representatives in real-time through a chat interface.
Chatbot
A Chatbot is a computer program or software that conducts a conversation with users through text or voice interactions.
Chatbot Marketing
Chatbot Marketing is the use of chatbots in marketing campaigns to engage with users, answer questions, and provide personalized recommendations.
Churn Rate
Churn Rate, also known as customer attrition rate, is the rate at which customers cease their relationship with a company over a specific period.
Click Fraud
Click Fraud refers to the fraudulent practice of clicking on pay-per-click ads with the intent to generate illegitimate revenue or harm competitors.
Cms
CMS stands for Content Management System and is a software solution that allows users to create, manage, and publish digital content.
Competitor Analysis
Competitor Analysis is the process of evaluating and monitoring the strategies, strengths, weaknesses, and marketing activities of competitors in the same industry.
Content Calendar
A Content Calendar is a schedule that outlines the topics, mediums, and distribution channels for planned content creation and publication.
Content Marketing
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.
Conversion
Conversion refers to the completion of a desired action by a user, such as making a purchase or filling out a form.
Conversion Funnel
A Conversion Funnel is a visualization of the stages a user goes through when completing a desired action on a website or app.
Conversion Rate
Conversion Rate is the percentage of users who complete a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
Conversion Tracking
Conversion Tracking is the process of monitoring and measuring the actions taken by website visitors to determine the success of a marketing campaign or strategy.
Cpa
CPA stands for Cost Per Acquisition and is the amount an advertiser pays for each desired action, such as a sale or a lead, resulting from their digital marketing campaign.
Cpc
Cost-Per-Click (CPC) is the amount advertisers pay for each click on their advertisements in a PPC campaign.
Cpm
Cost Per Mille (CPM) is a pricing model where advertisers pay for every 1,000 impressions of their advertisement.
Crm
Customer Relationship Management (CRM) refers to the practices, strategies, and technologies used by companies to manage and analyze customer interactions.
Crm Integration
CRM Integration refers to the process of connecting a Customer Relationship Management (CRM) system with other systems or platforms to streamline data and improve efficiency.
Cro
Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action.
Cta
Call to Action (CTA) is a marketing term for an element in a piece of content that encourages the audience to take a specific action.
Ctr
Click-Through Rate (CTR) is a metric that measures the ratio of users who click on a specific link to the number of total users who view the link.
Ctt
Click-to-Tweet (CTT) is a feature that allows users to easily share pre-populated tweets by clicking on a link or button.
Ctv
Connected TV (CTV) refers to television sets, streaming devices, or gaming consoles that are connected to the internet and can access online streaming content.
Customer Engagement
Customer Engagement refers to the interactions, experiences, and relationships a customer has with a brand.
Customer Lifetime Value (Cltv)
Customer Lifetime Value (CLTV) is the predicted net profit generated during the entire relationship with a customer.
Customer Persona
A Customer Persona is a fictional representation of a typical customer that helps in understanding and targeting specific audience segments.
Customer Retention
Customer Retention refers to the strategies and actions taken to retain existing customers and encourage repeat business.
D
Digital Marketing
Digital Marketing refers to the practice of using digital channels, such as websites, social media, search engines, and email, to promote products or services.
Dmp
Data Management Platform (DMP) is a centralized platform used to collect, analyze, and manage large sets of data for marketing purposes.
Domain Authority
Domain Authority is a metric developed by Moz that predicts how well a website will rank on search engine results pages.
Drip Campaign
A Drip Campaign is a series of automated marketing messages or emails sent to leads or customers over a specific period of time.
E
Email Marketing
Email Marketing is a digital marketing strategy that involves sending targeted emails to a group of individuals in order to promote products or services.
F
Facebook Ads
Facebook Ads is an online advertising platform developed by Facebook, where advertisers can create and manage ad campaigns on the Facebook platform.
Funnel
A Funnel is a visual representation of the customer journey, depicting the stages a customer goes through before making a purchase.
G
Gdn
Google Display Network (GDN) is a network of websites where advertisers can display their ads to reach potential customers.
Geo-Targeting
Geo-targeting is the practice of delivering content or advertising to a specific audience based on their geographic location.
Geotargeting
Geotargeting is the practice of delivering targeted content or advertisements to users based on their geographic location.
Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers can display their ads on various Google properties and partner websites.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and user behavior.
H
Heatmap
A Heatmap is a visual representation of data where values are represented by different colors, often used to analyze user behavior on a website.
I
Impressions
Impressions refer to the number of times an ad or piece of content is displayed, regardless of whether it is clicked or not.
Inbound Link
An Inbound Link, also known as a backlink, is a hyperlink on a website that directs users to another website.
Inbound Marketing
Inbound Marketing is a marketing strategy that involves attracting customers by creating valuable content and experiences tailored to them.
Influencer
An Influencer is an individual who has the power to affect purchase decisions of others due to their authority, knowledge, position, or relationship with their audience.
Influencer Marketing
Influencer Marketing is a form of marketing that focuses on engaging key individuals who have influence over potential customers.
Instagram Ads
Instagram Ads is an online advertising platform developed by Instagram, where advertisers can create and run ads on the Instagram platform.
K
Keyword
A Keyword is a word or phrase that is used in search engine optimization to optimize webpages for specific search queries.
Keyword Research
Keyword Research is the process of identifying popular words and phrases that people use in search engines to optimize content and improve search engine rankings.
Kpi
Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key objectives and goals.
L
Landing Page
A Landing Page is a standalone web page that is created specifically for a marketing or advertising campaign.
Lead Generation
Lead Generation is the process of attracting and converting prospects into interested leads for a business.
Lead Nurturing
Lead Nurturing is the process of building relationships with potential customers throughout their buying journey until they are ready to make a purchase.
Lead Scoring
Lead Scoring is the process of ranking leads based on their perceived value or likelihood to become a customer, enabling sales and marketing teams to prioritize their efforts.
Linkedin Ads
LinkedIn Ads is an online advertising platform developed by LinkedIn, where advertisers can create and manage ad campaigns on the LinkedIn platform.
Local Seo
Local SEO is the practice of optimizing a website or online presence to increase its visibility for location-based searches.
Long-Tail Keywords
Long-tail Keywords are highly specific and less commonly searched keywords or key phrases, often associated with lower search volume but higher conversion rates.
Ltv
LTV stands for Customer Lifetime Value and is the predicted net profit attributed to the entire future relationship with a customer.
M
Marketing Automation
Marketing Automation refers to the use of software platforms and technologies to automate marketing tasks and workflows.
Marketing Funnel
A Marketing Funnel is a visual representation of the customer journey, illustrating the steps a prospect takes from awareness to becoming a customer.
Mobile Marketing
Mobile Marketing is a marketing strategy focused on engaging with a target audience through mobile devices, such as smartphones and tablets.
Mobile Optimization
Mobile Optimization refers to the process of ensuring that a website is designed and formatted to be easily accessible and functional on mobile devices.
Mql
Marketing Qualified Lead (MQL) refers to a lead that has been deemed more likely to become a customer based on certain criteria or behaviors.
O
Omnichannel Marketing
Omnichannel Marketing is an approach that provides a seamless and integrated customer experience across multiple channels and devices.
Outbound Marketing
Outbound Marketing is a traditional marketing method that involves reaching out to a large number of potential customers through mass advertising and promotions.
P
Pay Per Impression
Pay Per Impression (PPI) is an advertising model in which advertisers pay a fee for every 1,000 times their ad is displayed, regardless of clicks.
Power Bi
Power BI is a business analytics service provided by Microsoft that allows users to visualize and analyze data with interactive dashboards and reports.
Ppc
Pay-Per-Click (PPC) is an online advertising model in which advertisers pay each time a user clicks on their advertisement.
Programmatic Advertising
Programmatic Advertising is the automated buying and selling of online advertising using algorithms and real-time bidding.
Q
Qr Code
A Quick Response (QR) code is a two-dimensional barcode that can be scanned using a smartphone or QR code reader to quickly access information or websites.
R
Remarketing
Remarketing is a digital advertising strategy that involves targeting ads to people who have previously visited or shown interest in a website or product.
Remarketing Lists For Search Ads (Rlsa)
Remarketing Lists for Search Ads (RLSA) is a feature in Google Ads that allows advertisers to target previous website visitors with search ads.
Responsive Design
Responsive Design is an approach to web design that ensures a website provides an optimal viewing experience across a wide range of devices and screen sizes.
Responsive Email Design
Responsive Email Design is the creation of email templates that automatically adjust their layout and formatting to provide an optimal viewing experience across devices.
Retargeting
Retargeting is a digital advertising strategy that involves targeting ads to people who have previously shown interest or interacted with a brand.
Roas
Return on Advertising Spend (ROAS) is a metric that measures the revenue generated for every dollar spent on advertising.
Roi
Return on Investment (ROI) is a measure used to evaluate the efficiency or profitability of an investment.
S
Segment
A Segment is a subgroup of users or customers within a broader audience that share specific characteristics or behaviors.
Segmentation
Segmentation refers to the process of dividing a target market into smaller, more manageable groups based on shared characteristics or behaviors.
Sem
Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting a website through paid advertising on search engines.
Seo
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and rankings on search engine results pages.
Serp
SERP stands for Search Engine Results Page and refers to the page displayed by a search engine that lists the results for a specific search query.
Serp Ranking
SERP Ranking refers to the position at which a webpage appears on a search engine results page for a specific keyword or query.
Smm
Social Media Marketing (SMM) is the process of leveraging social media platforms to promote a product or service and engage with the target audience.
Snapchat Ads
Snapchat Ads is an online advertising platform developed by Snapchat, where advertisers can create and run ads on the Snapchat platform.
Social Listening
Social Listening, also known as social media monitoring, is the process of tracking online conversations about a brand, product, or industry.
Social Media Analytics
Social Media Analytics refers to the practice of collecting and analyzing data from social media platforms to make informed marketing decisions.
Social Media Marketing
Social Media Marketing is the process of leveraging social media platforms to promote a product or service and engage with the target audience.
Social Proof
Social Proof is a psychological phenomenon where people assume the actions and choices of others in an attempt to reflect correct behavior in a given situation.
T
Tagging
Tagging is the process of adding labels or metadata to digital assets, such as web pages, images, or articles, to facilitate organization and searchability.
U
Ugc
User-Generated Content (UGC) refers to any form of content, such as text, images, or videos, that is created by users of a product or service.
Ui
UI stands for User Interface and refers to the visual elements, design, and layout of a website, application, or digital product that users interact with.
User Experience (Ux)
User Experience (UX) refers to the overall experience a user has when interacting with a website, application, or product.
User Interface (Ui)
User Interface (UI) refers to the visual elements, design, and layout of a website, application, or product that users interact with.
User-Generated Content
User-generated Content refers to any form of content, such as reviews, testimonials, and social media posts, that is created by users or customers of a brand.
Ux
UX stands for User Experience and refers to the overall experience a user has when interacting with a website, application, or digital product.
W
Web Analytics
Web Analytics is the measurement, collection, analysis, and reporting of website data to understand and optimize its usage.
Website Analytics
Website Analytics is the measurement, collection, analysis, and reporting of website data to understand and optimize its usage.
White Hat Seo
White Hat SEO refers to SEO practices that are in line with search engine guidelines and focus on providing value to human users.